Thursday, July 26, 2007

How Madison Avenue is Wasting Millions on a Deserted Second Life

Dembe has not been away, but rather doing some great research on SL and providing Professional Development Training the past few weeks. The next few postings are this about SL she has found and would like to share. :-)

The above is a great article about a new Coca-Cola executive with vision. :-)

Summary of article:
“As with Donnelly and Coca-Cola, so with David Stern and the National Basketball Association. Stern, who's been NBA commissioner since 1984, was introduced to Second Life in July 2006, at the annual media and technology retreat hosted by New York investment banker Herbert Allen in Sun Valley, Idaho. Second Life's creator, Philip Rosedale, was one of the presenters, as was Chad Hurley, co-founder of YouTube, another company Stern had never heard of. "My initial impression was, 'Don't people have better things to do with their lives?' Then I said, 'Stupid! You're not the audience.'"

It seems that some media have been giving SL some bad press the last few weeks. So is the problem poor marketing, or is SL just a fad? Well, many bloggers, such as myself feel it is definitely not a fad and rather a new trend for the 3D web. Take a look at what these blogs have to say about the bad press SL has been getting. - Great Blog that looks at the abandonment of some businesses in SL and why it happened. Another blog at looks at SL and the media bashing and where 3D technology may go.

Regards till my next post,
Dembe :-)

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About Me

Cyber, World, United States
Dembe is an international educator that is a member of ISTE and EDUPODCASTING. SHe has created this blog for research and development as well as to document and make SL easier for other educators. Below, please check out the Educator's Survival Pack. It is designed to help new educators entering SL and Teen SL to Teach.

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